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For Immediate Release:
January 19, 2011

Free Quit Smoking Medication for Peel Residents

BRAMPTON, ON. (Jan. 19, 2011) – Peel Public Health is helping Peel residents quit smoking. In partnership with the Centre for Addiction and Mental Health (CAMH) and the Ministry of Health Promotion and Sport, Peel Public Health is hosting two workshops on Jan. 25, 2011 at which eligible residents will have access to free nicotine replacement therapy (NRT), counselling and other resources to help them quit.

“Research has shown that using nicotine replacement therapy can double to quadruple quit rates, which is why Peel Public Health continues to work with the Centre for Addiction and Mental Health to run this workshop. It gives people who cannot otherwise afford nicotine replacement products a chance to quit smoking,” says Dr. Mowat, Medical Officer of Health at the Region of Peel. “We want to help residents achieve their goal to become smoke free.”

Smokers who are interested in participating in the workshops can call Region of Peel – Public Health at 905-799-7700 to see if they qualify to attend the workshop to receive free NRT, including the nicotine patch, gum, lozenge and inhaler. Confidentiality for all applicants and participants is assured. The workshops are part of the Smoking Therapy for Ontario Patients (STOP) initiative.

“Sometimes people are reluctant to quit smoking because of the cost of nicotine replacement therapy. With our program we eliminate the barrier to treatment and enable people to begin the quitting process so they may be able to prevent the onset of serious illnesses brought on by smoking,” says Dr. Peter Selby, Clinical Director of Addiction Programs, CAMH and Principal Investigator of the STOP initiative. “In addition to eliminating cost, this project will allow us to help people along in the process and monitor which quitting methods are most effective. This way, we will be able to better treat people in the future.”

Smoking is the largest preventable cause of disease and premature death, which is why Peel Public Health has made it a priority to help Peel residents be tobacco-free. Access to NRT, as well as counselling and other resources is important to help residents quit successfully and make broader changes that can improve their overall health.

“Smokers who are ready to quit smoking frequently need support, and we are ensuring that they have access to effective support to help them along the way. That is why the McGuinty government has made unprecedented investments to improve access to smoking cessation resources for Ontarians who are ready to quit,” says Minister of Health Promotion and Sport Margarett Best.

For more information on Peel Public Health, please call 905-799-7700, or visit peelregion.ca/health.

The Regional Municipality of Peel was incorporated in 1974 on the principle that certain community and infrastructure services are most cost-effectively administered over a larger geographic area. The Region of Peel serves more than one million residents in the Cities of Mississauga and Brampton and the Town of Caledon.



Janet Eagleson
Public Affairs Associate
Region of Peel
905-791-7800, ext. 2124

Dr. David Mowat
Medical Officer of Health
Region of Peel
905-791-7800, ext. 2566

Communication Services, 10 Peel Centre Dr., Brampton, ON L6T 4B9
Phone: 905-791-7800, Fax: 905-791-0595, e-mail



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