Tailoring your initiative to your employees can help increase program appeal and participation. Consider:
The interests of your employees
Demographics (e.g. gender, age, fitness levels)
Participants who work different shifts or schedules
Employees who like to exercise at different times of the day
Establishing Recognition Programs and Certificates
Provide Leadership by Example
Change in corporate culture is best achieved from the top down. Enlist management participation in a physical activity initiative and make their efforts known to employees.
Establish Physical Activity Champions
Members act as promoters for physical activity in the workplace. Select individuals who:
Have a passion for physical activity
Will provide motivation and encouragement
Will coordinate and deliver information sessions, training courses, and physical activity programs for interested employees
Advertise, Advertise, Advertise!
Use all communication tools available to promote your program. Use e-mail, pay-envelope enclosures, intranet, creative signage, bulletin boards and word of mouth. Peer-recruitment can be one of the most effective means of increasing program participation.
Employee Orientation Programs
Highlight to new employees that your organization cares about their well-being:
Provide information on programs available in the workplace
Highlight physical activity resources in the community
Introduce a physical activity champion to new employees
Outline a plan for regular evaluation of your program. Use the results to:
Demonstrate the importance of the program
Justify financial commitment from management
Determine what changes need to be made to enhance the quality and effectiveness of the program